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Spanish wines, very appreciated in Japan

Felix Solis Yañez, President and CEO of Felix Solis avantis has travelled recently to Japan, where he has experienced at first hand the positive image that Spanish wines have in Japan.

The President is satisfied and values the positive image of Spanish wines and Spain as a brand. The hard work by all agents involved in the promotion of wines and Spain is highly beneficial for our country economy and diplomacy.

In addition, the President met with some of the most important clients in one of the most popular Spanish restaurants in Tokyo, Sant Paul, owned by the internationally- known cook Carmen Ruscalleda, and highlighted by its exquisite service and cuisine, and of course, a very complete wine list of Spanish wines.

Viña Albali and Los Molinos are the two most sold brands in Japan, both produced by Felix Solis in the winery in Valdepeñas. Since some years ago, the company has a representative office in Tokyo, being one of the most important markets in the region of Asia- Pacific.

The latest data by ICEX shows that still the wine consumption in Japan is low compared to the US, France or Spain. However, the rate is growing and wine is consumed not only in restaurants, but also at home, because there is a better and wider distribution. Restaurants have increased their wine lists with more and more prestigious Spanish wines. In 2013, Spain became the fourth wine supplier to Japan, after France, Italy and Chile.

Felix Solis Yañez commented during his trip to Japan: “culture, sports, and the good weather are the most valued parts of Spain in Japan. Japanese clients also appreciate tradition and the excellent quality- price ratio of our wines, and this is an advantage”.


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Felix Solis Avantis establishes a delegation in United Kingdom

Felix Solis avantis takes control of all its business in the UK market, with a new Delegation in historical city of Canterbury under the leadership of Mr. Richard Cochrane, ex director in Bibendum, the largest UK still wine importer.

Felix Solis avantis has friendly ended the partnership of the company in Free Run Wines UK Ltd.
This decision is part of the strategy of the group of creating delegations in the key markets, like Germany, China, Czech Republic, France and the US.

Felix Solis Yañez, President and CEO at Felix Solis avantis, declares: “Export are more than 60% of our total sales, with more than 160 million bottles. Free Run Wines has helped us to grow in the UK, one of our top markets. I am very thankful to Free Run Wines for their work and they have all my best wishes for the future”.

The company has a solid base for this new adventure in the UK. More than 200 million litres of wines produced in its own wineries in Valdpeñas, La Mancha, Rueda, Toro, Rioja and Ribera del Duero; leader brands like “Viña Albali”, serious and ambitious investment projects…

Mr. Richard Cochrane says: “Spain has experience a steady growth in Britain and Ireland and Felix Solis has been one of the key players in this good development. Now, our challenge is to explore new channels for the distribution of our wines in order to be closer to consumer in this new stage”.


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Félix Solís Yañez ends his period as president of the Spanish Wine Federation (FEV) and the Spanish Wine Observatory (OEMV)

The president of Félix Solís Avantis concludes his presidency of the Spanish Wine Federation, and the Spanish Wine Observatory.

On April 3rd 2013, Felix Solis Yañez concludes his Presidency in the Spanish Wine Federation and the Spanish Wine Observatory, responsibilities that he had combined well since 2010.

During these years, his position as President of both institutions has enabled to know closer the trends of wine market and work together to promote moderate wine consumption of Spanish wines in the national and international market.

In the Annual Meeting of the Spanish Federation of Wine that took place in Madrid on April 3rd, Felix Solis ends his tenure stating his acknowledgment for having the opportunity to work with the best professionals in the Spanish wine field. During the event, Pau Roca, General Secretary of the FEV, praised Mr. Felix Solis´ work for opening the dialogue with the Spanish Health Ministry, a relevant benchmark for a promising strategy in the wine business.

The Secretary General also highlighted Mr. Solis ´s commitment: `Felix has contributed to maintain a climate of commercial peace in all senses, nationally and internationally, avoiding commercial wars. In Spain, he has maintain good relationship with wine growers and wineries, and trust in wine distributors and organizations´

On his side, Rafael del Rey, General Director of the Spanish Wine Observatory, in the meeting of Patrons, which also took place on the same day in Madrid, thanked Mr. Felix´s work and declared his deep respect for a person who showed a great knowledge of the wine business, as part of his experience in wine for more than 40 years. `Felix´s enthusiastic work – Mr. del Rey declared – , his support to the activities in the OEMV and the intense dialogue with Government and other institutions, are an example and a labor to be admired`.

Felix Solis Yañez gave a moving speech showing his satisfaction with the work done during this past three years as President, and committing himself to work for the wine business, but from now on, from the winery where he works as President and CEO, Felix Solis avantis.


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