{"id":69088,"date":"2022-09-05T07:29:39","date_gmt":"2022-09-05T07:29:39","guid":{"rendered":"https:\/\/www.felixsolis.com\/?p=69088"},"modified":"2022-09-05T07:29:43","modified_gmt":"2022-09-05T07:29:43","slug":"the-companys-familiar-and-innovative-character-inspires-the-new-corporate-identity-of-felix-solis-avantis","status":"publish","type":"post","link":"https:\/\/www.felixsolis.com\/en\/the-companys-familiar-and-innovative-character-inspires-the-new-corporate-identity-of-felix-solis-avantis\/","title":{"rendered":"The company\u2019s familiar and innovative character inspires the new corporate identity of F\u00e9lix Sol\u00eds AVANTIS"},"content":{"rendered":"\n<p class=\"has-text-align-left\">On the occasion of the 70th anniversary of F\u00e9lix Sol\u00eds Avantis, 1952-2022, we renew our <strong>corporate identity<\/strong> while remaining faithful to the values \u200b\u200bthat have always characterized us: origin, family business and innovation.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The image of the brand has been reinterpreted to try to adapt to the <strong>personality of the company<\/strong> that has evolved over 70 years of business history. The logo, the corporate colours, the typography make up an image of the brand which is more elegant, attractive and modern.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The <strong>new brand image<\/strong> of F\u00e9lix Sol\u00eds Avantis has been modified to assimilate a personal rubric to give it a unique personality and character. Along the same lines, and with a view to <strong>standardizing brands<\/strong>, the image of F\u00e9lix Sol\u00eds has been updated.<\/p>\n\n\n\n<p>The changes in corporate identity have already begun to be applied in different areas, such as stationery, digital imagery, product labelling and winery signage (facades, signposts&#8230;), both in<a href=\"https:\/\/felixsolisavantis.com\/en\/winery\/felix-solis-valdepenas\/\"> Valdepe\u00f1as <\/a>and in <a href=\"https:\/\/felixsolisavantis.com\/winery\/felix-solis-la-mancha\/\">La Puebla de Almoradiel <\/a>(Toledo).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of the 70th anniversary of F\u00e9lix Sol\u00eds Avantis, 1952-2022, we renew our corporate identity while remaining faithful to the values \u200b\u200bthat have always characterized us: origin, family business and innovation. The image of the brand has been reinterpreted to try to adapt to the personality of the company that has evolved over 70 years of business history. The logo, the corporate colours, the typography make up an image of the brand which is more elegant, attractive and modern.<\/p>\n","protected":false},"author":4,"featured_media":69090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[808],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The company\u2019s familiar and innovative character inspires the new corporate identity of F\u00e9lix Sol\u00eds AVANTIS | F\u00e9lix Sol\u00eds<\/title>\n<meta name=\"description\" content=\"F\u00e9lix Sol\u00eds Avantis renew its corporate identity while remaining faithful to the values \u200b\u200bthat have always characterized us\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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